Photography Specialty Niche: Photo Directories

Finding studio space in a good location is key. But it is very expensive in most locations. This course teaches a different concept, where we take the studio to organizations. Primarily membership organizations, like churches, synagogues, exclusive communities, and clubs. Also, School family fundraisers. Membership organizations are made up of family units, couples, and singles. you can pose 20 or more per day or night. Lots of space, high ceilings, good parking, excellent location, and rent-free. I will teach you how to monetize your shoots at their location and make multiple sales each day. How do we do this? I’ll show you step by step. This is not theory. I have done this for many years with the company I founded with great success. It was a great boost to my income using this business niche.  This is really a Portrait Photography business.  The directory portion of the business is our way of giving back to the organization for allowing us to use their space and photograph their member families.

We will cover how to pick your target market.  You will learn how to market and book accounts without sales pressure.  You will learn how to set up your portable studio at the location and set up your selling area.  You will learn how to keep your costs low and your profits high.