The Strategy of Content Marketing

The Coursera course “The Strategy of Content Marketing” is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. This course is designed for individuals who want to learn the core strategies content marketers use to acquire and retain customers profitably. The curriculum covers various aspects of content marketing, from understanding the content marketing ecosystem to crafting a content marketing strategy and managing content.

Course Curriculum

The course is divided into five modules, covering different aspects of content marketing:

Module 1: The Content Marketing Ecosystem – Introduction to the content marketing ecosystem and its importance in today’s market.
Module 2: The Strategic Context (The 7A Framework) – Learn how to apply the 7A Framework to your content marketing strategy.
Module 3: Mapping the Journey: Crafting a Content Marketing Strategy – Techniques for developing, organizing, and implementing a content marketing strategy.
Module 4: The Strategic Types of Content – Discover the different types of content and their strategic importance in content marketing.
Module 5: Managing Your Content – Learn about the editorial process for content and the benefits of having a content calendar.

Benefits of the Course

By completing this course, you will be able to:

– Understand the fundamentals of content marketing and its importance in today’s market.
– Apply the 7A Framework to your content marketing strategy.
– Develop, organize, and implement a content marketing strategy.
– Manage your content effectively using an editorial process and content calendar.

How to Enroll

To enroll in the course, visit the Coursera website and search for “The Strategy of Content Marketing”. You can choose to audit the course for free or pay for the full course experience, which includes graded assignments and a shareable certificate upon completion.

The “The Strategy of Content Marketing” course on Coursera is an excellent opportunity for individuals interested in learning the core strategies of content marketing. By completing this course, you will gain essential knowledge and skills that can help you succeed in the field of content marketing. Enroll today and start enhancing your content marketing skills!