Social Media Marketing Masterclass: Facebook & Instagram

SOCIAL MEDIA MARKETING MADE SIMPLE

• Designed by a CMO, based on their practical experience and the needs of the market.
• Gain actionable skills and access to real templates, reports and briefs to land and start a job with confidence.
• Experience practical learning with lots of assignments and example answers from your instructor.

A PRACTICAL COURSE, THAT WORKS

Master the skills that companies are looking for. Based on job market research for Social Media roles in the UK, this course teaches you how to:

1. Confidently manage Facebook and Instagram social media accounts
2. Originate concepts and develop social media calendars
3. Bring your creative ideas to life with copywriting and design
4. Drive engagement through community management
5. Track performance and draw insights from social media

YOUR PRACTITIONER INSTRUCTOR

This course is set apart by the experience of our accomplished instructors, and the course outline was enriched by a collective of expert contributors: CMOs, Social Media agencies and Social Media Managers.

SKILLS YOU’LL LEARN

Gain practical social media marketing skills to land and start a job with confidence:

• Setting content pillars
• Content ideation
• Mapping out a social media calendar
• Content repurposing
• Driving user-generated content (UGC)
• Designing impactful creative
• Copywriting engaging captions
• Community management
• Social media listening
• Social media analysis and insights

PRACTICAL CASE STUDIES AND ASSIGNMENTS

Get hands-on experience in every aspect of the course with exercises based on case studies of 4 companies:

• Discord (scaleup, service-based)
• Trinny London (scaleup, product-based)
• ACTA School (early stage startup, service-based)
• CAROL Bike (growth stage startup, product-based)

WHAT WOULD YOU GET WITH THE MASTERCLASS?

• Self-paced learning with lifetime access to 4 hours of on-demand content
• Udemy certificate to showcase your new skills on LinkedIn or your CV
• Practical templates that you can reuse in your job

PRACTICAL TEMPLATES

During the course, you will get access to real documents, examples, and templates that are used in startup and agency environments:

• Template: Social media content bank
• Checklist: Sources of content ideas
• Template: Social media calendar
• Template: Social media dashboard
• Template: Design brief
• Example: Canva templates brief
• Example: Animation design brief

ABOUT INSTRUCTOR

Victoria is a seasoned marketing professional with an impressive 19 years of extensive experience in branding and marketing across various industries and countries. Her extensive career includes a decade of experience with top-tier corporations such as Nestlé, Orange, EE, and Intuit, where she honed her skills in management and product marketing. Her leadership skills were further exemplified during her tenure at EE, where she managed a substantial £500 million P&L and led a cross-functional team to launch the EE Pay as You Go product.

Throughout her career, Victoria has held the position of Chief Marketing Officer (CMO) on three occasions, leading the marketing efforts for Adzuna, Nexford University, and CAROL Bike. Her expertise lies in branding and product marketing, where she has successfully launched over 100 new products and services and completed more than 10 rebranding projects and website launches.

Victoria is an avid learner and holds an Executive MBA with distinction from the London Business School. In addition to her professional achievements, Victoria is a certified executive and career coach, continually striving to expand her knowledge and skills in the ever-evolving marketing landscape.

Victoria is passionate about marketing and education, and teaching brings her a lot of joy and fulfilment.

Currently, Victoria is helping startups with Go-To-Market Strategies and Advisory, and supporting executives in their growth through Executive Coaching.

Feel free to connect with Victoria on LinkedIn for the latest marketing and leadership insights or visit her consulting website.