Introduction to Content Marketing: Beginners Guide

In this Beginners Guide to Content Marketing short course, we cover:

• What content marketing is,
• We define a target audience and set goals,
• We identify how your content strategy relates to The Buyer’s Journey,
• We look into creating a content calendar and editorial plan,
• We cover the basics of content creation, what not to do as well as best practices,
• We cover the basics of content analytics and measurement.

What we do not cover:

• Paid traffic.

This course focuses on organic growth and establishing yourself as an authority in a niche as a result of sticking to the best practices. There is no silver bullet to going viral.

Organic traffic is often considered superior to paid traffic for several reasons.

First and foremost, organic traffic is driven by the genuine interest of users in your content or offerings, resulting in higher quality leads and potential long-term customers. It is also a more cost-effective and sustainable approach, as once your content ranks well in search engines or gains traction through word-of-mouth, it can continue to attract visitors without ongoing advertising expenses. Furthermore, organic traffic tends to build trust and credibility for your brand, as users perceive it as a more genuine and reliable source of information.

In contrast, paid traffic can be costly and may lead to less engaged visitors who are more likely to bounce without converting.

Therefore, organic traffic is often the preferred choice for businesses seeking sustainable and high-converting online presence.

The intention of this course is to empower you with the basics of what you need to know about content marketing so that you can start your organic content marketing plan as soon as possible.