Google: Foundations of Digital Marketing and E-commerce

The Foundations of Digital Marketing and E-commerce course on Coursera is the first of seven courses in the Google Digital Marketing & E-commerce Certificate program. This course aims to equip learners with the skills needed to apply to entry-level roles in digital marketing and e-commerce.

Course Overview

The course covers the following topics:

Module 1: Introduction to Foundations of Digital Marketing and E-commerce
Module 2: The Customer Journey and the Marketing Funnel
Module 3: Digital Marketing and E-commerce Strategy
Module 4: Measure Performance Success

Course Structure

The course includes:

– 48 videos
– 32 readings
– 16 quizzes
– 7 discussion prompts
– 5 plugins

Learning Outcomes

Upon completion of the course, learners will be able to:

– Define the fields of digital marketing and e-commerce
– Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce professional
– Summarize how the program will help prepare them for a career in digital marketing and e-commerce
– Identify the roles and functions that digital marketing and e-commerce play within an organization

The course has a 99% satisfaction rating based on 16,521 reviews. It is recommended for those interested in pursuing a career in digital marketing and e-commerce, as it provides foundational knowledge and skills to excel in these fields.

Target Audience

The target audience for the Foundations of Digital Marketing and E-commerce course on Coursera is individuals who are interested in pursuing a career in digital marketing and e-commerce. The course is designed to provide foundational knowledge and skills for entry-level professionals in these fields. It is recommended for those who want to learn about the basics of digital marketing and e-commerce, including the marketing funnel, customer journey, and measuring results and data analysis.

The course is part of the Google Digital Marketing & E-commerce Certificate program, which includes over 190 hours of instruction and practice-based assessments. Learners who complete the program will be equipped to apply for entry-level roles in digital marketing and e-commerce.

To identify the target audience for an online course, one can conduct market research, interview stakeholders, and examine course topics online. It is important to identify the target audience before developing an online course to create content that is relevant and useful to them.

Conclusion

The Foundations of Digital Marketing and E-commerce course on Coursera is an ideal starting point for individuals aspiring to pursue a career in digital marketing and e-commerce. With its comprehensive coverage of fundamental concepts and practical skills, the course caters to the needs of entry-level professionals in these fields. The course’s inclusion in the Google Digital Marketing & E-commerce Certificate program further enhances its value, providing learners with a clear pathway to acquiring the necessary expertise for entry-level roles.