Google: Attract and Engage Customers with Digital Marketing
The Attract and Engage Customers with Digital Marketing course on Coursera is the second of seven courses in the Google Digital Marketing & E-commerce Certificate program. This course focuses on teaching learners how to use digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people’s interests with products and services.
Course Overview
The course covers the following topics:
Module 1: Introduction to Attract and Engage Customers with Digital Marketing
Module 2: Understand Search Engine Optimization (SEO)
Module 3: Apply Search Engine Optimization (SEO)
Module 4: Search Engine Marketing (SEM) and Display Advertising
Course Structure
The course includes:
– 41 videos
– 36 readings
– 21 quizzes
– 3 discussion prompts
– 3 plugins
Learning Outcomes
Upon completion of the course, learners will be able to:
– Identify customer personas and build target audiences
– Describe the marketing funnel’s purpose and benefits
– Know how to increase conversion rates
– Explain the purpose of SEO and the essential SEO terms to know
The course has a 99% satisfaction rating based on 4,435 reviews. It is recommended for those interested in pursuing a career in digital marketing, as it provides foundational knowledge and skills to excel in these fields. The course is part of the Google Digital Marketing & E-commerce Certificate program, which includes over 21 hours of instruction and practice-based assessments. Learners who complete the program will be equipped to apply for entry-level roles in digital marketing and e-commerce.
Target Audience
The target audience for the Attract and Engage Customers with Digital Marketing course on Coursera is individuals who are interested in learning how to use digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people’s interests with products and services. The course is part of the Google Digital Marketing & E-commerce Certificate program and is recommended for those interested in pursuing a career in digital marketing.
The course covers topics such as search engine optimization (SEO), search engine marketing (SEM), display advertising, and the marketing funnel. Upon completion of the course, learners will be able to identify customer personas, describe the marketing funnel’s purpose and benefits, know how to increase conversion rates and explain the purpose of SEO and the essential SEO terms to know.
Conclusion
The “Attract and Engage Customers with Digital Marketing” course on Coursera is an essential resource for individuals seeking to enhance their understanding of digital marketing strategies. By providing a comprehensive overview of topics such as search engine optimization, search engine marketing, and display advertising, the course equips learners with the knowledge and skills necessary to increase business awareness and engage with potential customers.
With its inclusion in the Google Digital Marketing & E-commerce Certificate program and a 99% satisfaction rating based on 4,435 reviews, this course stands as a valuable asset for those looking to pursue a career in digital marketing.
