Executive Diploma in Marketing Management

Executive Diploma in Marketing Management, Marketing Principles, Management and Strategy, Targeting, Segmentation, Pricing, 4P, SWOT, Promotion, Marketing Control.

Course Description

What you’ll learn

• Whats is Marketing Management nowadays
• The theory of Marketing Management
• Principles of marketing management effectiveness
• Target market analysis
• Segmentation and positioning
• Development of a marketing package
• Pricing
• Distribution and promotion
• Marketing Management and Сontrol

Course provided by: The Retail Banking School, Lisbon, Global Banking, Fintech and Business school.

Course Plan:

1. Introduction to Marketing Management

2. Principles of marketing management effectiveness

3. Target market analysis

4. Segmentation and positioning

5. Development of a marketing package

6. Pricing

7. Distribution and promotion

8. Marketing Management and Сontrol

Course Instructor: Zhansaya Berdikulova,

Regional Coordinator of the leadership development project in schools of Kazakhstan,
certified coach, leadership development coach

Master of Economic Sciences of M.Auezov South Kazakhstan University

A little about me:

My name is Zhansaya, but for you I’m just Saya

For the last 10 years, I have been teaching adults and children leadership, communication, conflict management, decision-making, planning – all the flexible skills necessary for life and work.

In addition, I teach trainers and teachers who further transfer this knowledge and skills. Higher economic education in the field of management and marketing helps me to lead leadership not only as a life skill, but also as a professional for becoming top managers and managers.

I wish you new knowledge and hope that the course will be useful and effective for you!