Pre-Sales & Sales Engineering 101

Welcome to “Pre-Sales & Sales Engineering 101,” a comprehensive Udemy course designed for aspiring sales engineers, early stage pre-sales consultants, and any one in a product company who interacts with customers every day.

This course will guide you through the entire lifecycle of a Sales Engineer/Pre-Sales Consultant starting with their day in life, understanding business problems, showcasing or demo-ing your product, solutioning, going live and finally landing a pre-sales role

Who This Course Is For:

• Aspiring pre-sales engineers seeking to land a job as a pre-sales engineer or move internally within their company
• Early stage pre-sales consultants and Sales Engineers looking to improve their product demonstration and general sales engineering skills.
• Sales Engineering leaders looking to skill up their team members and hire more effectively

What You Will Learn:

Understanding The Business Problem:

• The consequences of not fully grasping the business problem you’re trying to solve.
• Techniques for effective discovery and immersion into the problem space to ensure a solid foundation for solution development.

Showcasing Your Product:

• Insights into why your product should not be the hero of the story, but rather how it fits into solving the business problem.
• Step-by-step guidance on preparing and performing impactful product demos, including what makes a demo resonate with your audience.
• Best practices for follow-up after a demo to maintain engagement and momentum.

Solutioning:

• A deep dive into the concept of solutioning, including understanding workflows, configuring your product to meet business needs, and developing a compelling Proof of Concept.
• Communication strategies to ensure alignment and buy-in across teams.
• Detailed examination of the ‘Go Live’ phase, including stakeholder and project management essentials.

Landing a job:

• Strategies for career advancement, including applying for new roles, meeting interview expectations, and navigating internal movements.
• A comprehensive ‘Day 0 Checklist’ to prepare you for your next challenge with confidence.