Wordmark Logo Design Mini-Course: Mastering Wordmark Design

Wordmark Logo Design Mini-Course: Mastering Wordmark Design, Create Timeless Wordmark Logos which tell the story of the brand.

Course Description

So you want to create a stunning wordmark logo?

If you’re a brand designer, you know how crucial typography is to a strong visual identity.

A great wordmark isn’t just about choosing a font—it’s about refining letterforms, adjusting spacing, and crafting something truly ownable.

But how do you create a wordmark that looks professional and stands out?

That’s where this course comes in.

In this course, I’ll show you behind the curtain of how I develop and design a word mark for a real client.

We’ll cover:

Briefing & Research

Sketching

Digitising & Perfecting your logo

Some tips on design mindset and how I approach projects

I’ll guide you through my step-by-step process for designing wordmark logos that are clean, distinctive, and built to last.

You’ll learn how to select, refine, and customize type to create a wordmark that captures the essence of any brand.

And if you’re not 110% confident in your final logo, I’ll personally help you refine it.

This course is a module from my Brand Designer Pro program at Lancaster Academy—designed to take you from designer to expert brand specialist.

All you need to do is follow the process.

See you inside the course!

Scott Lancaster, Founder of Lancaster Academy