Free Essential Guide to Starting & Running a Small Business

Starting and managing a small business in Australia can seem overwhelming, but with the right guidance and knowledge, you can set your business up for long-term success. This free overview course offers a guide to help you navigate the essential aspects of business setup and management. You’ll gain practical insights into key areas such as business structures, financing, marketing strategies, customer engagement, and the insurances required to protect your business and employees.

In this course, you will explore the different business structures available in Australia, including sole trader, partnerships, companies, and trusts. Additionally, we’ll walk you through various funding options, from traditional bank loans and third-party lenders to vendor finance and utilising personal networks to raise capital.

The course also touches on the importance of business insurance, including essential coverage such as public liability, professional indemnity, and worker’s compensation. We’ll discuss how these insurances safeguard your business, helping to reduce risk and ensuring you remain compliant.

You’ll also learn what options are available to you when engaging with customers such as digital platforms like websites, social media, and Google Business Profile. Plus, discover how technology can streamline your operations through tools like CRMs, accounting software, and job management systems.

Whether you are starting a new venture or looking to enhance an existing business, this course provides the knowledge and resources to help you make informed decisions, optimise operations, and grow your business in Australia with confidence.