Continuous Product Design – Digital Leadership

CPD Foundations is your first step to understanding what it takes to lead in the digital economy. Learn the three habits of CPD (Proactive Discovery, Quantified Empathy and Customer-Centric Prioritization) used by the biggest — and fastest — leaders in the business world.

When agile revolutionized the software industry years ago, it became mainstream in product development by helping teams deliver code more quickly and with less waste through shorter cycles, enabling iterative and continuous delivery.

Yet development-driven approaches like agile demand guesswork. Too often, teams are stuck ranking product features in the backlog based on feasibility rather than desirability – are these products truly solving customer problems? How many product leaders have battled with stakeholders over what to prioritize because issues aren’t quantified or they can’t isolate root cause?

CPD instills confidence in your digital operation, and seeks broader participation. For CPD to be successful, the entire digital org – from product, design, UX, dev, ops, VoC, call center, business and executive teams – should be aligned. The more people who understand and practice CPD, the more successful you – and your organization – will become.

So why CPD? Because you need more than just speed. You need a customer-centric approach that lets you iterate with confidence. You have limited resources, so you need a framework that helps you assess the value of product opportunities so you stop wasting time on the wrong ones – and start prioritizing the right ones.