Professional Diploma in Digital Marketing Certification 2021
Professional Diploma in Digital Marketing Certification 2021, best practice Tests for Professional Diploma in Digital Marketing Certification 2021.
Who is this professional certification for?
• Marketing Executives, Managers, Senior Management
• IT Managers
• Business owners
• Anyone responsible for developing and/or implementing a digital marketing
strategy for their organization
• Anyone looking to pursue a career in digital marketing
This course benefits various levels of skill and experience, and will empower
you to maximize the impact of your marketing through powerful digital tools.
Becoming a Certified Digital Marketing Professional
will ensure you are equipped with the tools and
skills needed to create a cohesive, effective digital
marketing strategy.
There are ten comprehensive modules in the course that cover all the
disciplines involved in best practice digital marketing:
1. Digital Marketing Foundations
2. Website Optimization
3. Content Marketing
4. Social Media Marketing
5. SEO
6. Paid Search
7. Display & Video Advertising
8. Email Marketing
9. Analytics
10. Digital Strategy
What will you learn?
By earning this certification, you will be able to:
• Conduct digital research, set business objectives for campaigns and develop
a targeted digital marketing strategy
• Build and publish a well-designed and high performing and optimized
website aligned to your business goals
• Create and curate compelling and innovative content that drives ROI
• Set up, optimize, create, execute and report on organic and paid ad
campaigns on Facebook, Twitter, LinkedIn, Instagram & Snapchat
• Boost your website’s organic ranking by optimizing technical on-page and
off-page elements
• Create and manage paid search campaigns in Google AdWords and use
Google Analytics to measure performance
• Use Google AdWords to create display and video advertising campaigns and
ads using a variety of platforms to evaluate their impact and performance
• Design effective emails that generate leads, retain customers and inspire
evangelists
• Set goals for your business and website, and understand how analytics
tools are used to help measurement
• Use owned, accessed, desk, audience, competitor and social listening
research to create a how-to guide for all digital marketing activities
