Mastering Google Analytics, AdWords, and SEO

Course Introduction

Welcome to the comprehensive course on mastering Google Analytics, AdWords, and SEO! This course is meticulously designed to equip you with the essential skills and knowledge needed to excel in the field of digital marketing and analytics. Whether you’re a beginner or an experienced marketer looking to refine your skills, this course covers a wide range of topics that will help you understand, implement, and optimize digital marketing strategies effectively.

Section 1: Google Analytics

Google Analytics

In this section, you will be introduced to the fundamentals of web analytics, focusing on Google Analytics. You will learn about different web analytics tools and methods, understand the process of Google Analytics tracking, and explore the structure of Google Analytics accounts. Hands-on sessions will guide you through implementing Google Analytics tracking code, using views and filters, and setting up goals. You will also gain insights into the reporting interface and basic analytics concepts, audience and acquisition reports, behavior and conversion reports, and the importance of dashboard and shortcuts tabs.

Section 2: Project on Google Analytics

Project on Google Analytics

This section provides a practical project where you will apply the knowledge gained from the Google Analytics section. You will set up a Google Analytics account, install tracking codes on websites and mobile apps, analyze various reports, and perform iteration and analysis for optimization. By the end of this section, you will have hands-on experience in real-time reporting, audience analysis, acquisition, and behavior reports, setting up custom reports, goals, e-commerce tracking, and linking Google Analytics with AdWords and AdSense.

Section 3: Google AdWords

Google AdWords Course

Dive deep into the world of Google AdWords with a focus on SEM versus SEO, getting started with AdWords, understanding user intent through keyword planning, and selecting the right keywords. This section covers campaign settings, creating text ads, understanding quality scores, ad auction processes, keyword match types, negative keywords, search term reports, and using the dimension tab for additional insights. You will also learn about search and display campaigns, CPM concepts, display planner, targeting methods, remarketing, video campaigns, shopping campaigns, and advanced settings like dynamic remarketing.

Section 4: Google AdWords – Beginners to Beyond

Google AdWords – Beginners to Beyond

For those new to AdWords, this section starts with an introduction to SEM basics, different search engines, benefits of AdWords, and installing AdWords Express. It covers keyword research, understanding metrics like quality score, conversion, device, bounce rate, and best practices for location-specific targeting. You will learn about ad positions, callout text, using tools like Uber Suggest, and focusing on different metrics for optimizing campaigns.

Section 5: Google AdWords – Advanced

Google AdWords – Advanced

This section is designed for advanced users, covering in-depth analytics, search campaigns, keyword analysis, budgeting, negative keywords, Google Ad overviews, and advanced bidding methods. You will learn about shared budgets, keyword status, search terms, ad previews, landing pages, and various reports. Advanced targeting, conversion tracking concepts, and using tools like keyword planner for forecasts are also included.

Section 6: Google Ads Training – Advanced

Google Ads Training – Advanced

Furthering your knowledge, this section focuses on audience targeting, change history, conversion tracking setup, and editing processes. You will explore automation, maximizing clicks, and other bidding methods. Additionally, you will learn about linking AdWords with analytics and other advanced settings.

Section 7: Google Charts

Google Charts

This section introduces you to Google Charts, covering features, API syntax, and creating various types of charts like pie charts, bar charts, bubble charts, and more. You will learn about annotations, stacked bar charts, events in charts, select functions, and their applications.

Section 8: Google Maps – Complete Tutorials

Google Maps – Complete Tutorials

Learn how to execute Google Maps online, create simple Google Map examples, and explore different types of maps. This section covers localization, user interface controls, map overlays, polygon markers, vector symbols, highlighting geographical areas, info windows, event listeners, and API integration.

Section 9: SEO and Search Engine – SEO to Rank #1 in Google

SEO and Search Engine – SEO to Rank #1 in Google

Understand the basics of search engines, crawling, indexing, processing, and the need for SEO. This section covers the importance of SEO techniques, types of search, SEO background, optimizing for Google, SEO success formulas, search listings, organic SEO components, and the difference between white hat and black hat SEO. You will learn about keyword stuffing, duplicate content, cloaking, link exchanges, link farms, hidden keywords, article spinning, page hijacking, mirror websites, typo spam, and blog commenting.

Section 10: SEO – Search Engine Optimization

SEO – Search Engine Optimization

This section delves into the importance of SEO, advantages and limitations, prerequisites, building elements of SEO, on-page and off-page optimization, using plugins, and tools for performing SEO. You will learn about local listings, forums, content sharing sites, mobile performance, Google Search Console, and more.

Section 11: SEO Analytics Strategies – Content Marketing Tools

SEO Analytics Strategies – Content Marketing Tools

Explore content marketing tools and SEO analytics, including marketing automation, social media, webinars, graphic creation, and various content marketing examples. This section provides strategies for leveraging these tools to enhance your SEO efforts and content marketing effectiveness.

Conclusion

By the end of this course, you will have a comprehensive understanding of Google Analytics, AdWords, and SEO. You will be equipped with practical skills and knowledge to implement and optimize digital marketing strategies effectively, ensuring your success in the digital marketing landscape. Join us on this journey to become an expert in Google Analytics, AdWords, and SEO!