MBA Course: Marketing and Business Strategy

MBA Marketing strategy course designed by an MBA graduate from the syllabus of top Universities in the world

This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different sections Marketing Basics Overview, Marketing insights and analysis, Branding and communication, and Business Strategy, and will cover all the important topics of  Marketing in the MBA. The last section of the module will further help you in understanding various strategies used by companies

Section 1 Introduction to Marketing

• What is marketing?
• STP (Segmentation targeting and positioning)
• Marketing Mix for product i. e 4P’s (Product, Price, Place, Promotions)
• Marketing Mix for service i. e 7P’s (Product, Price, Place, Promotions, process, physical evidence, and people )
• Marketing Management
• SWOT analysis
• Intro to STP (Segmentation, Targeting, and Positioning)
• STP Analysis
• Segmentation in STP Analysis
• Targeting in STP Analysis
• Positioning in STP analysis
• What is a Value Proposition?
• What is SWOT Analysis?
• SWOT Analysis of Amazon
• What is Holistic Marketing

Section 2 Marketing and Business Strategy

• What is a Business Strategy?
• Samsung’s Corporate, functional and business-level strategy
• Components of business strategy
• Vision Statement of a company
• The mission statement of a company
• What are Goals and objectives?
• Amazon’s Mission, vision and goal
• What is Value Chain Analysis?
• Value Chain Analysis of Tesla?
• What is the product life cycle?
• What is BCG Matrix?
• Apple’s BCG matrix
• Limitation of BCG matrix

Section 3 Business Model and Pricing Strategy

• What is the business model?
• Business Model Innovation
• Business Model Vs Business plan
• Business Model Canvas
• Business Model Canvas Example
• Uber – Business model canvas
• Business model canvas assignment
• Types of Startup
• Freemium business model
• Pros and Cons of the business model
• What is the subscription business model ?
• Pros and Cons of the Subscription business model
• Croselling Subscription business model
• Subscription business model assignment
• What is the platform business model
• Marketplace business model
• How to build a marketplace business model